Niche · Real estate

Real estate leads for agencies and property developers

Qually finds people looking for an apartment or a house and talks to each one. It checks their budget, mortgage, area, and timeline. You get only warm buyers — with a call recording and a ready-made lead card.

Calculate your savings

768contacts in progress for an agency in the Krasnodar region

up to 500calls a day per campaign

$0for unqualified leads — you don't pay for them

In short

What is a warm real estate lead?

A warm real estate lead is someone actively looking for an apartment, house, or land who's ready to see properties. They've named a budget and know how they'll pay — mortgage, cash, or selling their current home. They also know the area and timeline. Qually's agent has already asked them all this, so your team just picks listings and sets up a showing.

A cold number from a purchased list isn't a lead. A website inquiry nobody called back isn't a lead yet either. What counts as warm for you, we lock in at kickoff: property type, area, budget, payment method. Learn more in our article what is a qualified lead.

Property type: new build, resale, house, or land
Budget and payment: approved mortgage, cash, or selling their current apartment
The area or city where they're looking
Timeline: when they're ready to see properties and close

Features

What does Qually do for real estate agencies and developers?

Finds people already looking

Neighborhood and building chats, Telegram groups, intercepting competitors' demand — Qually reaches people who are discussing a purchase right now.

Revives your old list

The agent calls back past inquiries and finds out who's still looking. Forgotten leads turn into showings again.

Calls and qualifies

The voice agent replies in under 0.5 seconds. It asks about budget, mortgage, area, and timeline — like an attentive sales rep.

Screens out bots

Voicemail and AI call screeners never enter your funnel. You only get real people.

Sends a card and a recording

Leads arrive in Telegram, Kommo, or Bitrix24: the call outcome, budget, timeline, and the full mp3.

A report every night

At 8 p.m. the owner gets a summary: how many were dialed, who answered, which were people and which were bots, and who's interested.

Step by step

How does Qually find clients for a real estate agency?

A 2-minute brief

Tell Qually in the chat: your city, what properties you sell, who counts as warm, and how many leads you need per month.

Finding demand

Qually picks channels for your region: guerrilla marketing, content factories, SEO sites for new developments, interception. If that's not enough — paid ads.

A conversation with every lead

The agent calls or messages and checks budget, payment method, area, and timeline. No answer? It follows up in a messenger.

A warm lead for you

A card with the outcome and recording lands in your CRM or Telegram. Your rep calls right away and sets up a showing.

Example

What does a conversation with a customer sound like?

The agent doesn't know the name in advance and asks for it during the call — that's how calls worked in the Krasnodar agency case. The outcome and recording go to the rep right after the call.

Call about an old inquiry · resale apartmentcall in progress · recording on

QuallyGood afternoon! You left a request with our agency to buy an apartment. Are you still looking?

CustomerYes, still looking. But now we're looking at resale, not new builds.

QuallyGot it. May I have your name? And how are you planning to pay — a mortgage or your own funds?

CustomerEmily. Our mortgage was approved a month ago, and we're also selling our one-room apartment.

QuallyEmily, which area are you looking in, and when are you ready to start viewings?

CustomerCloser to downtown. We could see places as soon as this weekend.

QuallyGreat. I'm passing this to a sales rep — they'll pick some options and call you today. Does that work?

Pricing

How much does a real estate lead cost?

You pay only for warm buyers — no subscription fees for the platform, minutes, or integrations. Leads that don't meet your criteria are free, and your first 3 leads are on us. Qually will price leads for your city and property type in the chat, and the cost-per-lead calculator helps you compare that with ads.

Calculator

Results

What results do we have so far?

A real estate agency in the Krasnodar region gave Qually its old list for reactivation. There are 768 contacts in progress and up to 500 calls a day, the list refills itself, and the owner gets a report every night. For a developer of cottage communities near St. Petersburg, agents call through the developer's own PBX, with its number and its script.

Real estate · Krasnodar region

Real estate agency list reactivation

up to 500calls a day

768contacts in progress

More about this case →Renovation and suburban homes · Moscow and St. Petersburg

Agents on the client's phone system

2companies on their own phone systems

Own PBXand the client's number

More about this case →

FAQ

Frequently asked questions

How are your leads different from ad inquiries?

An ad inquiry is just a contact: someone still has to call it and find out if the person is really looking. A Qually lead has already been through a conversation. You know the budget, payment method, area, and timeline, and there's a recording.

Does this work for a developer, not just an agency?

Yes. For a developer, the agent checks interest in a specific building or community: unit type, budget, mortgage, and when the person can visit the sales office. Calls can go out from your number and through your PBX.

Can we give you our old list to call?

Sure. The agent calls back past inquiries, finds out who's still looking, and hands warm leads to your rep. You don't pay for the rest.

Won't there be too many calls?

The pace is gentle: 2 lines per account and calls only during agreed hours. A missed call doesn't burn the contact, and the agent politely hangs up on its own after saying goodbye.

How fast will the first leads arrive?

The brief with Qually takes 2 minutes. Then we pick channels and start searching — the first warm leads usually arrive within the first few days.

Where do leads go?

Wherever works for you: Telegram, Kommo, Bitrix24, Google Sheets, SMS, or a webhook. Each card has the call outcome, budget, timeline, and an mp3 recording.

Need buyers for apartments and houses?

Name your city, property types, and volume — Qually will build an agent for your agency or development. Your first 3 warm leads are free.