Articles on leads, calls, and sales
No fluff: where to find warm customers, how to tell them apart from people who are “just asking,” and what it all really costs.
What is a qualified lead, and how is it different from an inquiry?
A qualified lead is a person who didn't just leave an inquiry but confirmed the essentials. They need what you sell, they have a budget, the…
AI voice agent for outbound calls: how it works and when it beats a call center
An AI voice agent for outbound calls is software that dials your contact list, talks to people by voice, asks questions, and flags who's rea…
Customer database reactivation: 5 scenarios to win back cold customers
Customer database reactivation means working again with people who were already interested in your product but didn't buy. It only works if …
Cost per lead from ads: how to calculate the real cost of a warm customer
The cost per lead your ad dashboard shows is the cost of an inquiry. What you need is the cost of a warm customer who's ready to buy. It's e…
Lead qualification questions: BANT and beyond, with sample wording
To qualify a lead, you need to find out four things: whether there's a need, whether there's a budget, who makes the decision, and when the …
Enough reading — time to get leads
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