AI lead qualification: only warm leads reach your sales team
Qually's agent calls or messages every new lead and finds out their budget, needs, and timeline. Your reps get only the warm ones — with a readiness score and a call recording.
What is lead qualification?
Lead qualification is checking whether a person is ready to buy. You need to know what they're looking for, what their budget is, and when they plan to buy. Qually's AI agent asks these questions itself — by phone or in a messenger — and separates warm leads from random ones. Your reps get only people they can talk business with.
AI lead scoring adds a score on top. A classifier reads the call transcript and decides whether the person is warm. Spam bots and random numbers never count as warm. Learn more in our article what is a qualified lead.
- Budget, needs, timeline, and readiness — all in the lead card
- A readiness score for every conversation
- An mp3 recording — hear exactly what was agreed
- You don't pay for unqualified leads
What's included in lead qualification?
Questions for your niche
We lock in what “warm” means for you — budget, timeline, region — at kickoff. The agent asks exactly what matters in your business.
Scoring from the conversation
A classifier reviews the transcript and gives a readiness score. You see right away who to call first.
Junk protection
Voicemail, AI call screeners, and spam bots never pass as warm. Your reps don't waste time on empty contacts.
Every call recorded
The full mp3 comes with each lead. Your rep hears what was already agreed and doesn't ask the same questions again.
Delivered where you want
Telegram, Kommo, Bitrix24, Google Sheets, or SMS. The lead card lands where you already work.
Voice and chat
No answer? The same agent follows up on WhatsApp or Telegram. Nothing from the call gets lost.
How does lead qualification work?
We agree on criteria
In your brief with Qually, you name your niche and what “warm” means to you: budget, timeline, region. It takes 2 minutes.
Leads go to the agent
Inquiries from ads and your website, your own list, or leads Qually found itself. Sources can be connected directly.
Conversation and scoring
The agent calls or messages, asks questions, and logs the answers. The classifier scores each lead from the transcript.
Warm leads go to your rep
A lead card with budget, needs, timeline, and readiness arrives in your CRM or Telegram. Unqualified leads never make it onto your bill.
What does a lead qualification call sound like?
Needs, budget, trade-in, and timeline go straight into the lead card, and the classifier scores readiness.
How much does lead qualification cost?
You pay for leads that pass your criteria. If a lead doesn't fit, it doesn't count and you don't pay, and your first 3 warm leads are free. Qually will quote a price for your niche in the chat, and the calculator shows what cold ad inquiries really cost you.
What results do we have so far?
A bankruptcy law firm already has 985 leads in the platform's CRM from two branch offices, and their lists never mix. Leads keep getting processed even when the external source is down.
Frequently asked questions
How is a qualified lead different from a regular inquiry?
Who decides which leads count as warm?
What questions does the agent ask?
Where do qualified leads go?
Can I send you my own ad inquiries to qualify?
How fast can we launch?
Related pages
Hand off lead qualification to Qually
Name your niche and what a warm lead looks like to you — your first 3 leads are free.