Case studies

Lead generation case studies: what has already worked on real customer lists

Real clients, live phone lines, actual customer lists. Here you'll see what each task was, what Qually did, and at what scale. No made-up percentages: the numbers are exactly what was in progress.

Real estate · Krasnodar region

Real estate agency list reactivation

Bring an agency's old inquiries back into play: find out who is still looking for a home and hand the warm leads to a sales rep.

up to 500calls a day

768contacts in progress

2lines from one number

Real Estate — learn more →

The agent calls back old inquiries, gets the person's name during the call, and finds out whether they're still looking
Voicemail and AI call screeners are filtered out — only real people make it into the funnel
A warm lead goes to the sales rep as a card in Telegram, with the call outcome and an mp3 recording
The list refills itself from an external source, and the owner gets a report every night at 8 p.m.

Franchising · services

Winning back cold franchise buyers

Rekindle interest among people who looked at the franchise and went cold. Everyone had different reasons for saying no, so the job called for different approaches, not one generic script.

5agents for list segments

2,800+contacts

Franchises — learn more →

The list was split into segments by the reason people said no — for example, “no money,” “went silent,” and “put it off”
Each segment got its own agent and its own script
The agent turns “no money” into a conversation about equipment leasing, and “went silent” into an honest “just tell me straight — I'm fine with any answer”
All voice lines are recorded in advance, so every call sounds smooth

Legal services · personal bankruptcy

Personal bankruptcy: lead interception and reactivation

Process inquiries from an external source for two branch offices: keep their lists separate and never lose leads when the source fails.

985leads in the CRM

2branches, lists never mixed

Lawyers & Bankruptcy — learn more →

Two independent accounts — each branch has its own list
Leads from the external source are pulled into the platform's own CRM
Inquiries are processed even when the external source is down
Names in the list were cleaned up so the agent addresses people correctly

Renovation and suburban homes · Moscow and St. Petersburg

Agents on the client's phone system

A renovation company in Moscow and a developer of cottage communities near St. Petersburg needed an agent that calls on their behalf — from their number and using their script.

2companies on their own phone systems

Own PBXand the client's number

Own scriptfor each company

Renovation & Construction — learn more →

The agents are connected to the client's own PBX
Calls come from the company's number, so customers see a familiar number
Each company has its own script for its services
Prices aren't discussed over the phone — the sales rep handles that

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