Niche · Renovation and construction

Renovation and home construction leads from real homeowners

Qually finds people who plan to renovate or build a house and finds out whether they have a budget and a timeline. You get homeowners who are ready for a site visit and an estimate.

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Own PBXagents call from the client's number, using the client's script

95+ready-made agents, including ones for renovation

$0for unqualified leads — you don't pay for them

In short

What is a warm lead in renovation and construction?

A warm lead in renovation and construction is a homeowner with a clear project, budget, and timeline. They know what they want: a turnkey apartment renovation, finishing work, a kitchen, or a frame house. Qually's agent has already checked the property type and condition and when they want to start, and set up a site visit or meeting.

The biggest headache in this niche is people who are “just getting quotes” and vanish after the estimate. That's why the agent doesn't give prices over the phone — it steers toward a site visit or meeting. That's how agents worked in the case of a Moscow renovation company. If no one picks up, the same agent messages them on WhatsApp and Telegram.

Property: an apartment, a house, or a lot to build on
What's needed: turnkey renovation, finishing work, a kitchen, or a house
Budget and payment method, including installments or a mortgage
Timeline: when to start and when a site visit works

Features

What does Qually do for renovation and construction companies?

Finds clients

Chats for new buildings and cottage communities, Telegram groups, SEO sites for renovation and homes. Qually reaches people who need the work done now.

Filters out “just getting quotes”

The agent checks the property, budget, and timeline. People collecting estimates with no plans to start get filtered out.

Books site visits

Agrees on a day and time for a site visit or an office meeting. Your rep just has to show up.

Calls from your number

The agent works through the company's PBX, with its number and its script. Clients know it's your company calling.

Messages in messengers

No answer? They get a message on WhatsApp or Telegram. The conversation continues wherever the client prefers.

Brings back old estimates

Calls back people who got a quote and went quiet. Finds out what changed and passes on the ones who are ready again.

Step by step

How does Qually find renovation and construction clients?

Describe your services

Renovation, finishing work, turnkey homes, plus your city and service area. Qually will put together the qualifying questions itself.

Finding people with a project

Guerrilla marketing in building and community chats, content factories, SEO sites for renovation and construction, interception. Ads when needed.

A conversation without a price list

The agent clarifies the property, scope, budget, and timeline, and leaves pricing to your rep. Warm leads get booked for a site visit.

A lead with a recording

The card and mp3 arrive in Telegram, your CRM, or Google Sheets. You see what the client needs and when they expect your estimator.

Example

What does a conversation with a customer look like?

The agent doesn't quote a price — it steers toward a site visit. Your rep gets the property type, scope of work, timeline, and visit time.

Chat about an inquiry · apartment renovationonline · replies in seconds

QuallyHello! You left a request for an apartment renovation. Is it a new build or a resale apartment?

CustomerNew build, we got the keys a month ago. But we're just getting quotes for now.

QuallyI understand, you want a sense of pricing first. What kind of renovation do you need — turnkey or just finishing work?

CustomerTwo-room apartment, turnkey. We want to start before spring.

QuallyI can't give an exact estimate over chat — it's fairer to measure on site. Shall I book an estimator for Saturday?

CustomerSure, sometime in the morning.

QuallyBooked for Saturday morning. The estimator will call the day before to confirm the time.

Pricing

How much does a renovation or construction lead cost?

You pay only for warm clients with a project, budget, and timeline — no subscription for the platform or minutes. Leads that don't meet your criteria are free, and your first 3 leads are on us. Qually will price leads for your city and type of work in the chat, and you can estimate what an ad lead costs you in the calculator.

Calculator

Results

What results do we have so far?

A renovation company in Moscow and a developer of cottage communities near St. Petersburg connected agents to their own phone systems. Calls go out through the client's PBX, with its number and its script, and the agent doesn't reveal prices over the phone. To see how the call itself works, check out the AI voice agent page.

Renovation and suburban homes · Moscow and St. Petersburg

Agents on the client's phone system

2companies on their own phone systems

Own PBXand the client's number

More about this case →

FAQ

Frequently asked questions

Does this work for building houses, not just renovation?

Yes. For construction, the agent checks whether there's a lot, what kind of house is needed, the budget and payment method, and when they plan to start. Warm leads get invited to a meeting or a tour of the community.

Will the agent quote prices?

Only if you decide it should. Usually pricing is left to your rep after the site visit — that's how agents worked in the renovation company case. The agent talks about the client's project, not your price list.

Can the agent call through our PBX?

Yes. The agent connects to your phone system and calls from your number, using your script. It's been tested with Beeline, Sipuni, UIS, and Novofon.

What if the client doesn't pick up?

The agent messages them on WhatsApp or Telegram and continues the conversation there. A missed call doesn't burn the contact — there will be another attempt.

How do you filter out people who are just collecting estimates?

At kickoff, we agree together on who counts as warm: property, budget, timeline. Anyone who doesn't meet those criteria doesn't count, and you don't pay for them.

What do you need from us to get started?

A two-minute brief with Qually: types of work, city, volume, and where to send leads. Qually builds the script and qualifying questions itself.

Need renovation and construction clients?

Name your type of work, city, and volume — Qually will build an agent for your company. Your first 3 warm clients are free.